Does it seem like it was years ago that you first heard about those revolutionary biodegradable six-pack rings? It was. If you saw the video that accompanied the news story, it showed a sea turtle and fish safely nibbling on the rings. Fast forward two years and those biodegradable six-pack rings are finally a reality. SaltWater Brewery has just started to roll out their environmentally friendly canned beers to the marketplace.
The story of the rings began in May 2016 when SaltWater Brewery, based in Delray Beach, Florida, announced that they had begun testing. Their story of the rings and its video went viral. Millions of people all over the world shared the video through social media. And its content eventually received a lofty 5 billion global impressions.
The rings at the heart of the story are actually named E6PR, an acronym for “Edible Six-Pack Rings”. They’re the brainchild of New York-based ad agency, We Believers, and an engineering firm in Mexico, Entelequia. The rings are completely biodegradable, compostable, and do not contain any plastics. Once in the ocean, the rings will dissolve slowly over a few months, making their impact on the environment negligible.
“Together, we can all be advocates for a clean and safe environment,” said Chris Gove, a co-founder and president of SaltWater Brewery. “Our goal is to transition all of the packaging in our facility to this six-pack ring alternative that goes beyond recycling and strives to achieve zero waste.”
These canned beers with their E6PR rings can be found in South Florida at Publix, Whole Foods, and ABC Liquors stores. Personally, I spotted six-packs of their Screamin’ Reels IPA at a Whole Foods the other day and picked one up to write a review.
SaltWater Brewery won’t be the only brewery using this alternative packaging. The team behind the EP6R stated that “this is just the beginning” and that they’re also working with other craft breweries in North America.
Here’s hoping that all breweries will eventually use these wonderful biodegradable rings.
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